Kim and Khloe Kardashian 'spent just five minutes at their own party'

The curvaceous sisters made a very brief appearance at a bash for their new hair care line, according to reports

A day in the life

Sisters Kim and Khloe Kardashian got all glammed up to celebrate the launch of their new hair care range.

But their gorgeous efforts might have been a waste - with reports suggesting they spent just FIVE MINUTES at the bash.

According to New York Post's Page Six, the sisters mingled with guests for "five minutes of the two-hour-long event" before heading to another appearance.

It's their party, and they'll leave if they want to

The party was being thrown at Academy Mansion in New York on Monday to mark the launch of their KardashianBeauty hair care range.

Before heading into the venue the Keeping Up With the Kardashians stars did spend half an hour posing for pictures, the source added.

"It was a human wall of people taking their picture. They came out, someone asked for a selfie and it just turned into an iPhone shoot."

Page Six added the reality glamazons then headed straight for the VIP area to "hide before their next appearance", but reps for Kim have denied the claims and said the star actually attended for over an hour, making time to pose for pictures with everyone.

Kim made sure to document the effort that went in to creating her glamorous look for the evening.

She shared a selfie as her hair and make-up was applied, and cuddled her daughter at the same time.

Who says the Kardashians don't know how to multi-task?

She captioned the snap: "quick glam and a snuggle before @kbeautyhair event"

And there was also time for another selfie as she was driven over to the bash dressed in a white crop top, matching skirt and coat with fur trim.